The Procure Space ETF: Jovine’s Free UFO Pick

The Procure Space ETF is the one fully named, fully free recommendation in Dylan Jovine’s “Space Millionaires” presentation, and its ticker gives the pitch its best joke: “Ticker symbol: UFO. Yes. Really. Wall Street occasionally has a sense of humor.” In a campaign built on the December 8, 2026 SpaceX lockup expiry and a hidden $14 lunar stock, the presenter gives away a diversified fund by name and tells you to buy it even if you never spend a dime with him. If you searched the Procure Space ETF after watching the pitch, here is what the fund actually is, what the presentation claims about it, and our honest read. The full Space Millionaires teardown has the complete campaign breakdown. There is more on this in our The Second Window: Jovine’s December Unlock Thesis article. The details are in our The Space Millionaires: Jovine’s Second Wave article.

What the Pitch Says About the Fund

The presentation’s framing is unusually generous. Jovine’s exact words: “This is a real recommendation, and it’s free. If you never spend a dime with me, buy the fund and you’ll own the boom.”

The fund facts the pitch cites: the ETF “holds 67 companies across the space economy,” with Garmin as its biggest holding, Rocket Lab inside, and “about 4.6% of the whole thing… is SpaceX itself,” a slice the pitch says is up about 29% over the past year. The numbers check out as a description of a diversified space-economy vehicle, and the SpaceX slice is the part that matters most to this campaign, because buying SpaceX directly since the June IPO has been difficult for retail investors.

Then comes the honest limitation, in the presenter’s own words: “By design, it owns everything. Your dollar gets spread 67 ways.” That sentence is doing something most promos never do: telling you the weakness of the free product so the paid product’s concentration argument lands harder.

What the Procure Space ETF Actually Is

The fund is a thematic ETF tracking companies across the space economy, from satellite operators to launch, defense, and communications names. Its appeal in the context of this pitch is straightforward. It is the simplest legal answer to the question “how do I own a piece of the space boom without picking individual micro-caps,” and the pitch’s whole thesis, that the money unlocked by SpaceX’s Day 180 will spread across the sector, arguably argues for the diversified vehicle more than for any single name.

For readers comparing space funds across publishers, our space ETF explainer from the Kiyosaki space-economy campaign covers the broader thematic-fund menu, including the TEMA offering, and our SpaceX IPO coverage explains why direct SpaceX exposure has been the sector’s scarcest asset since June.

The Free Pick Inside the Funnel

Understanding why a presenter gives away a free ETF pick explains the shape of the whole campaign. The Space Millionaires pitch sells a concentrated thesis: one $14 company, the firm building “The Moon’s Phone Company,” a five-satellite lunar network Jovine argues could see “the potential to surge 1,000% or more in the coming months… Based on a first-of-its-kind contract commissioned by NASA.”

The free UFO pick and the paid $14 pick are the two ends of a risk spectrum. The ETF spreads your dollar across 67 companies and 4.6% SpaceX, capping both the upside and the downside. The micro-cap concentrates the lunar-relay thesis into a single binary bet on contract milestones and FCC procedure. The pitch is honest enough to label the difference; our job is to make sure you hear it.

The Honest Read

Here is what we found checking the fund claims.

The 67-holdings figure, the Garmin top holding, and the Rocket Lab position are all verifiable fund facts, and the roughly 4.6% SpaceX slice is the fund’s most interesting feature in a post-IPO world. The 29% one-year gain the pitch cites for that SpaceX slice is consistent with the stock’s public run since the June debut.

What the pitch does not dwell on is standard ETF due diligence: expense ratio, tracking methodology, liquidity, and the fact that thematic funds as a category carry concentration risk even when they hold dozens of names, because space-economy names often move together. None of that is a red flag specific to this fund; it is the fine print that applies to any thematic vehicle.

The free pick’s real function in the funnel is trust. A presenter who says “buy the fund and you’ll own the boom” before asking for $49 is demonstrating that his thesis can be acted on at zero cost, and that is a fair thing to credit. Whether the concentrated pick behind the subscription is worth the additional risk is a separate question our teardown covers in detail.

The Offer Behind the Pitch

The subscription behind the campaign is Behind the Markets, pitched at “$199… today, on this page and nowhere else, the price is 75% off retail. A full year… For just $49,” described as “about 13 cents a day. Less than you tipped the last person who handed you a coffee.” The guarantee runs six months with a full refund, and everything sent stays yours. The Wealth Kit includes the main report on the $14 lunar company plus the model portfolio, and the bonus “Space Junk: 5 Space Stocks to Sell Now.” If you want the concentrated thesis that the free UFO pick only hints at, the full presentation is here.

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